ADL Partner flags data protection as top 2026 priority for loyalty programs amid economic pressure

• ADL Partner flagged economic pressure in 2025 as a key driver of changes across the loyalty and incentive programs market.
• Referral and incentive campaigns intensified to defend market share, with programs shifting toward higher financial rewards and more service-linked benefits.
• Some sectors faced weaker-than-expected program contribution results, with construction, cosmetics, and services cited as under strain.
• For 2026, the analysis put data protection at the center of loyalty strategy, with security, consent, and transparency starting at enrollment.
• Engagement priorities include simpler registration, clearer rules, more attractive benefits, deeper personalization, and continued emphasis on human support.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. ADL Partner SA published the original content used to generate this news brief on August 12, 2026, and is solely responsible for the information contained therein.