Sensor Tower: In July, a total of 38 Chinese manufacturers were selected in the TOP100 global mobile game publisher revenue list, drawing a total of 2.3 billion US dollars

The Zhitong Finance App learned that according to the Sensor Tower store intelligence platform, in July 2026, a total of 38 Chinese manufacturers were selected for the top 100 global mobile game publishers revenue list, drawing a total of 2.3 billion US dollars, accounting for 42.6% of the revenue of the world's top 100 mobile game publishers in this period. In July, the top 5 mobile game publishers in China all achieved double-digit growth. Tencent, NetEase, and Miha Games achieved double-digit growth. Among them, Miha's revenue surged 71% month-on-month, ranking among the top 30 publishers; many publishers such as MuTong Technology, Heartland Network, and Modo Global achieved significant revenue growth driven by summer content and activities.

Tencent (00700) continued to top the global mobile game publisher revenue list in July. This period's steady performance was mainly due to the overall growth of leading players such as “Wang Zhe Rongyao”, “Peace Elite” and “PUBG MOBILE (PUBG MOBILE)”. Meanwhile, in July, Tencent intensively launched new titles such as the somatosensory audio and dance mobile game “Just Dance: Party” and the open world survival game “Uncontrolled Evolution” to enrich the summer product matrix.

“Wang Zhe Rongyao” has a tight schedule of operation activities in July, and high-frequency linkage boosts traffic. At the beginning of the month, the second batch of skins in the “Journey to the West” series was launched; in the middle of the month, the “Mozi-Diga Ultraman” treasure legend was used to ignite the popularity of IP linkage; at the end of the month, paid content was further enriched through events such as a limited return prayer for the Year of the Ox and The Legend of Gong Sun Li Xing. Intensive commercialization schedules combined with summer activity dividends contributed to the program's revenue surging 35% month-on-month in July, attracting about 200 million US dollars worldwide.

“Peace Elite” has been in the top 3 best-selling iOS games in mainland China for a long time since July 3. The long-term conversion booster game of its summer version of “Summer Adventure” hit a peak in monthly revenue on July 10, and the “Devour the Starry Sky” long-term IP linkage continued to be active in late July. Meanwhile, chicken eating games also performed well overseas. “PUBG MOBILE” achieved simultaneous growth in revenue and downloads in major markets such as the US, Saudi Arabia, and Japan in July.

NetEase (09999) is ranked 4th in the list of mobile game publishers in China. Its “Egg Boy Party” had outstanding revenue performance in July. Since February, it has once again surpassed “Dream Journey to the West” and regained the NetEase mobile game revenue title. Driven by the 4th anniversary celebration, series gameplay updates, the <超燃> popular IP “Flying DongDong” linkage, and the multi-dimensional drive of the new S32 “Fright Season” season, the game showed strong commercial explosive power during the summer of July. On July 10, the game's daily revenue jumped to 2.6 million US dollars, setting the second highest single-day turnover during the year; it also ranked 3rd in China's iOS mobile game bestseller list for 2 consecutive days from the 10th to the 11th, achieving the best results in the new year. According to Sensor Tower data, as of July 31, the film's cumulative global revenue had exceeded 770 million US dollars.

In July, the revenue trend of Miha Tour's three core products showed a relaying increase at the beginning, middle, and end of the month, driving the publisher's revenue to increase 71% month-on-month. “Genshin” was the first to launch at the beginning of the month. The “Moon 8” version of “Song of the Moon · Humor” was launched on July 1. With a new resident map, the five-star ice character “Sandoni” card pool, and summer-themed events, it quickly ushered in high monthly revenue. “Collapse: The Starry Dome Railroad” was relayed in mid-month. The 4.4 version was updated on July 15 to launch the new character “Himeko-Kai” and a limited five-star return card pool. On the 24th, the second phase of the Fate [UBW] linkage and login campaign to send five-star characters was launched, driving the monthly flow to its peak. “Zero Zero” sprinted at the end of the month. On July 29, the 2nd anniversary edition “The Long Farewell” was launched, focusing on major commercial activities such as double initial charge resets, limited-time spending rebates, and optional S-level agents, driving the game's single-day revenue to a new high in 2026. Notably, this anniversary not only boosted revenue, but also significantly boosted the overall activity of the gaming ecosystem. According to data insight estimates from Sensor Tower's Video Game Insights - PC/Console platform, the game's daily active users also set a new peak record since 2025 on the 29th.

With the strong performance of the flagship mobile game “Mobile Legends: Bang Bang” (MLBB), Mu Tong Technology jumped 7 places month-on-month to 14th in July, and the game's monthly revenue increased 50%. This month's revenue growth was mainly due to major IP linkages and the centralized release of tournament nodes. The “Street Fighter 6” linkage, which began at the end of June, entered the centralized payment conversion period in July, and 4 limited skins and promotions continued to stimulate player payments. At the same time, the launch of StarLight's monthly membership benefits in July combined with the EWC 2026 E-Sports Club World Cup (MSC &;; MWI) tournament warm-up, and multi-line operations collaborated to significantly improve the overall monetization efficiency of the game. At the market level, major markets such as the Philippines, the United States, Indonesia, Malaysia, and Japan all achieved revenue growth, which together contributed more than 50% of the month's revenue.

Thanks to the synergy of leading products such as “Heartlight Town” and “Torchlight: Infinite”, Xindong Network's global mobile game revenue increased 43% month-on-month in July, and the ranking jumped to 15th place in the publisher's revenue list. As the core incremental engine of this issue, “Heartwarming Town” in mainland China began its 2nd anniversary celebration in July. It launched a series of content focusing on exclusive anniversary costumes, mission rewards, time post office, and team activities, and launched the “Moonlight Treasure Box · Qinliang Coast” new costume collection campaign at the end of the month. At the same time, content such as “Whale Hunting Season”, Sanrio IP Linkage, and the new Golden Acorn exhibition “Engrave Your Heart” were launched one after another, driving the game to reach high levels of traffic several times in July. Mainland China, Japan, and the US together contributed more than 50% of that month's revenue. Among them, China's iOS revenue in a single month doubled from month to month.

Additionally, “Torchlight: Infinity” launched the new SS13 “Night Watchman” season on July 17. Simultaneous iteration of the new season's gameplay, hero features, and development content has further activated the paid conversion of core users, providing a steady complement to the overall performance growth of Xindong Network.

“My Garden World” became the core driver of Modo Global's revenue growth in July. According to Sensor Tower data, the game's global revenue reached a record high of 16 million US dollars in a single month. Revenue growth mainly comes from the mainland China version's ongoing operating activities: the return of the flower garden in the middle of the month and the launch of the new flower spirit store, enriching the collection of colors and flower spirits; on July 29, the first phase of the anniversary celebration began, focusing on the launch of fresh flowers, limited-edition fashion, and the anniversary flower pool, and a 400-draw guarantee, which led to a further increase in revenue at the end of the month. Furthermore, in late July, international services began to cover more markets in Europe, and regions such as Germany, the United Kingdom, France, and Austria were launched one after another, bringing new market growth to overseas business.

Thanks to the deep linkage between its blockbuster game “Operation Supernatural” and the well-known IP “Ghost Blow Light,” Giants Network's revenue increased by about 35% month-on-month in July. On July 9, after the game concentrated on launching limited skins such as “Exquisite Queen” and a series of exclusive items, the next day's sales volume exploded, rapidly reaching a peak in monthly revenue. Highly compatible IP linkages may have largely activated the spending intentions of stock and returning players, thereby increasing the payment penetration rate of core active users.

In addition to the list, the top 100 Chinese mobile game publishers in the world are: Game Card Network, Eagle Point Network, SparkGame, Dew Games, Tap4Fun, YichuShengshi, and BeheFun Games.

Top 20 mobile game revenue in China's App Store

Driven by the summer program, the current China App Store mobile game revenue list showed a clear upward trend. As many as 16 products in the top 20 achieved month-on-month revenue growth. The leading pattern is still stable, and Tencent's “Wang Zhe Rongyao”, “Peace Elite”, “Operation Delta”, and “Endless Winter” by Dante Interactive continue to take the top four on the list. Overall, Tencent products occupied a total of 10 seats, accounting for half of the country. The alternation at the bottom of the list is more active. Miha Tour's “Desperate Zone Zero” and “Collapse: Stardome Railroad”, as well as various categories of products such as “League of Legends Mobile Game”, “Fifth Personality”, and “FC Soccer World-Cup”, returned to the top 20 with summer event nodes, further enriching the monthly list structure.

Tencent's mobile action fighting game “Naruto” performed well in this issue. In July, the iOS revenue in mainland China increased significantly by about 30% month-on-month, successfully ranking 10th on the list. At the end of the month, the game ushered in a collection of major content releases. On July 28, the new character “Qianyin River and Lake” officially debuted, forming a card pool superimposed with “Wave Feng Shui Men “Xiayin River Lake”, which is still active during the same period. Popular limited-edition content was launched one after another, driving the game's single-day iOS in mainland China to a new high in single-day revenue during the year on July 29.

Tencent's “League of Legends Mobile Game” celebrated its fourth anniversary in July and the new S22 season, driving iOS revenue in mainland China up about 60% month-on-month, and returning to the top 20 mobile game revenue list in China's App Store after a lapse of 3 months. On July 9, the game launched the “4th Anniversary Welfare Festival”. New heroes Yun Anna, Kegas, equipment system revisions, and a new canyon collection were launched simultaneously. A number of major contents were launched, promoting the game to the 5th place on the iOS mobile game bestseller list in China on the same day, and continuing its high performance the next day.

“FC Soccer World Cup”, developed by EA SPORTS and published by Tencent, is the only sports mobile game on this list. In July, the game continued to launch World Cup themed content. On July 21, the “Top of the World, Go to Your Game” campaign was launched to give out benefits such as Spain's winning lineup; on the 23rd, it also launched a major event called “Double Best Attack - TOTS, Top of the World's Best Team”, focusing on adding the best players of the season in the five major leagues. Continuous content updates led to higher game payment performance. In July, China's iOS revenue increased 50% month-on-month, exceeding US$13 million, setting a record for the second-highest monthly product revenue; downloads also increased 60% during the same period.