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Infront brokers Benediktiner Weissbräu sponsorship deal with IBU Biathlon through 2029/30

PUBT·08/13/2026 08:01:41
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Infront brokers Benediktiner Weissbräu sponsorship deal with IBU Biathlon through 2029/30
  • Infront brokered a four-year sponsorship deal between Benediktiner Weissbräu and the International Biathlon Union, running through 2029/2030.
  • Benediktiner becomes title sponsor of the LaVita IBU World Cup series from 2026/2027, extending to the IBU Biathlon World Championships.
  • Agreement includes prominent on-site branding across race venues, including course boards, finish areas, shooting ranges, and athlete bibs.
  • Benediktiner also secures exclusive beer-pour rights in VIP areas at World Cup stops.
  • Brand exposure extends to the 2027 World Championships in Otepää and the 2028 event in Hochfilzen.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Infront Sport & Media AG published the original content used to generate this news brief on August 13, 2026, and is solely responsible for the information contained therein.