JD Industrial (07618): Continuing to increase digital intelligent procurement services in the micro, small and medium-sized enterprise market to achieve inclusive implementation

The Zhitong Finance App learned that on August 13, JD Industries (07618) announced its results for the first half of 2026, with total revenue reaching 13.07 billion yuan, up 27.4% year on year; adjusted net profit reached 750 million yuan, up 43.4% year on year, showing a steady high quality growth trend. In addition to serving large industrial customers, JD Industrial continues to increase the small, medium and micro industrial products market, relying on the multi-channel collaborative networks of JD Hardware City, JD Industrial Products Exchange and physical stores to export inclusive digital intelligence supply chain capabilities to micro, small and medium-sized enterprise customers, solve the real pain points of scattered procurement, high costs, and insufficient digital capabilities of small and medium-sized manufacturing enterprises, and help small and micro enterprises achieve cost reduction, efficiency and digital transformation in the procurement process.

Small and medium-sized enterprises generally have the real dilemma of scattered purchase orders, large fluctuations in plans, and lack of professional procurement teams. In response, JD Gongpinhui completed capacity iteration, launched an AI intelligent procurement manager, and upgraded the traditional spot procurement platform to an AI-driven digital intelligent supply chain service platform. Create an exclusive procurement workbench for the cyclical and non-standardized characteristics of procurement for small and medium-sized enterprises, open up a closed loop of the entire link from online model selection, 3D model download, order transaction to contract execution and delivery, benefit the small and medium-sized market from digital procurement in the past, and lower the usage threshold for digital procurement for small and medium-sized enterprises.

As a core position for small and micro markets, JD Hardware City continues to consolidate the mentality of “buy hardware on JD” users and implement the “Small, Medium and Micro Enterprise Procurement Inclusive Plan”. The platform uses AI tools to build scenario-based procurement zones, optimize the one-stop shopping experience, and improve model selection and price comparison efficiency. Based on big data, demand is predicted for categories immediately needed by the industry to achieve accurate preparation of goods; at the same time, the network of small fulfillment warehouses in key industrial regions across the country is continuously encrypted to shorten the product delivery cycle.

In addition to online, JD Industrial is accelerating the promotion of the “front store, back warehouse” model with industrial characteristics, and is promoting the deep integration of online and offline. The stores are rooted around major industrial parks, integrating product selection, physical experience, immediate delivery, and after-sales maintenance, covering the complete needs of small and medium-sized customers from product selection, procurement to after-sales delivery, and solving the pain points of small and micro enterprises that are difficult to procure urgent spare parts and slow after-sales response. Online channels handle massive search and order requirements, and offline stores act as front-end fulfillment nodes to efficiently link online traffic with offline warehousing services.

Industry insiders said that a large number of small, medium and micro industrial enterprises in China are weak links in the digitalization of the industry. Most small and medium-sized entities are unable to build their own procurement systems, and there is an urgent need for external supply chain platforms to export lightweight, low-cost digital tools. Through the dual-line layout of Gongpin Exchange and JD Hardware City, JD Industrial uses a network of physical stores to sink the established supply chain, AI, and warehousing and distribution capabilities to serve major customers into small and micro markets.

Unlike customized projects for large groups, services for micro, small and medium-sized enterprises place more emphasis on inclusiveness and weight reduction. Through the combination of AI intelligent procurement managers, inclusive procurement plans, and front-store-back warehouse business formats, JD Industrial transforms mature supply chain capabilities into standardized services, so that micro, small and medium-sized enterprises can obtain professional industrial product procurement services without high investment, and use supply chain strength to help promote quality upgrades for large, medium, and medium-sized industrial entities.