Colleges and universities are about to start school, and the “Three Pack” for new college students, which consists of mobile phones, laptops, and tablets, has ushered in a peak shopping season. According to CCTV news, many students and parents have discovered that the prices of digital products have generally risen sharply this year. Prices for most packages have risen by 1,000 yuan, while some high-grade products have increased by nearly 50%. The rich school opening discounts of previous years have also been drastically reduced this year. Before starting school, the reporter visited computer stores and digital stores in many places and found that even when subsidies and discounts were added, the price of high-spec notebooks generally exceeded 10,000 yuan. During the interview, the reporter learned that the price increase for computers, tablets, and mobile phones has continued for more than a year. In particular, since this year, the consumer electronics market has been in a price increase channel. Mainstream mid-range mobile phone models have generally increased in price by 300 to 1,000 yuan. The price increase for computers is obvious, and video cards are even “one price per day.” Industry insiders said that the root cause of this round of price increases is the structural restructuring of global memory chip production capacity, and the direct trigger is a strong “siphon effect” on storage capacity caused by the explosion in AI computing power demand.

Colleges and universities are about to start school, and the “Three Pack” for new college students, which consists of mobile phones, laptops, and tablets, has ushered in a peak shopping season. According to CCTV news, many students and parents have discovered that the prices of digital products have generally risen sharply this year. Prices for most packages have risen by 1,000 yuan, while some high-grade products have increased by nearly 50%. The rich school opening discounts of previous years have also been drastically reduced this year. Before starting school, the reporter visited computer stores and digital stores in many places and found that even when subsidies and discounts were added, the price of high-spec notebooks generally exceeded 10,000 yuan. During the interview, the reporter learned that the price increase for computers, tablets, and mobile phones has continued for more than a year. In particular, since this year, the consumer electronics market has been in a price increase channel. Mainstream mid-range mobile phone models have generally increased in price by 300 to 1,000 yuan. The price increase for computers is obvious, and video cards are even “one price per day.” Industry insiders said that the root cause of this round of price increases is the structural restructuring of global memory chip production capacity, and the direct trigger is a strong “siphon effect” on storage capacity caused by the explosion in AI computing power demand.