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The Zhejiang Provincial Market Supervision Bureau released news on the 13th that in 2025, the scale of live e-commerce transactions in Zhejiang Province will reach 673.4 billion yuan, bringing together about 70% of China's leading MCN institutions. As of the first half of this year, the number of enterprises related to the live streaming economy in the province has exceeded 170,000.

Zhitongcaijing·08/13/2026 13:49:20
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The Zhejiang Provincial Market Supervision Bureau released news on the 13th that in 2025, the scale of live e-commerce transactions in Zhejiang Province will reach 673.4 billion yuan, bringing together about 70% of China's leading MCN institutions. As of the first half of this year, the number of enterprises related to the live streaming economy in the province has exceeded 170,000.