Today, the 2026 summer movie box office surpassed 9.2 billion yuan. “Welcome to Dragon Restaurant” was released in less than three days, and the box office has already exceeded 400 million yuan, showing that the summer film market is full of momentum. The food in the movie “Welcome to Dragon Restaurant” was also highly sought after by many viewers. The reporter discovered that some restaurants have launched more than a dozen co-branded packages for the movie “Welcome to Dragon Restaurant”, which has also increased the restaurant's sales quite a bit. A restaurant brand also designed and sold movie peripheral products along with a package package. One of the peripheral products sold more than 50% of the total amount stocked in just 3 days on the takeout platform. The relevant person in charge said, “As of August 13, the first week of the launch of the joint campaign, the total sales volume of the movie 'Xu Fu Niubao' had exceeded 3.1 million copies, and the market performance was very positive.”

Today, the 2026 summer movie box office surpassed 9.2 billion yuan. “Welcome to Dragon Restaurant” was released in less than three days, and the box office has already exceeded 400 million yuan, showing that the summer film market is full of momentum. The food in the movie “Welcome to Dragon Restaurant” was also highly sought after by many viewers. The reporter discovered that some restaurants have launched more than a dozen co-branded packages for the movie “Welcome to Dragon Restaurant”, which has also increased the restaurant's sales quite a bit. A restaurant brand also designed and sold movie peripheral products along with a package package. One of the peripheral products sold more than 50% of the total amount stocked in just 3 days on the takeout platform. The relevant person in charge said, “As of August 13, the first week of the launch of the joint campaign, the total sales volume of the movie 'Xu Fu Niubao' had exceeded 3.1 million copies, and the market performance was very positive.”