Recently, leading foreign consumer companies such as Coca Cola, L'Oréal, and Procter & Gamble have successively released financial reports for the second quarter or first half of 2026. The Chinese market has generally become an engine of growth, and the performance of many multinational companies in China has reached an inflection point. In an interview, the reporter learned that this round of recovery is the result of multiple factors resonating with changes in consumer trends, the release of policy dividends, and the companies' own strategic adjustments. Facing the increasingly rational and diverse needs of Chinese consumers, major players in the consumer segmentation circuit are speeding up the optimization of brand matrices and channel layouts, and are showing confidence to continue to cultivate the Chinese market.

Recently, leading foreign consumer companies such as Coca Cola, L'Oréal, and Procter & Gamble have successively released financial reports for the second quarter or first half of 2026. The Chinese market has generally become an engine of growth, and the performance of many multinational companies in China has reached an inflection point. In an interview, the reporter learned that this round of recovery is the result of multiple factors resonating with changes in consumer trends, the release of policy dividends, and the companies' own strategic adjustments. Facing the increasingly rational and diverse needs of Chinese consumers, major players in the consumer segmentation circuit are speeding up the optimization of brand matrices and channel layouts, and are showing confidence to continue to cultivate the Chinese market.