Following the tightening of the channel subsidy policy, Wuliangye also introduced measures to “control goods and raise prices”. On August 13, market news said that Wuliangye recently issued a notice to dealers not to sell the eighth-generation Wuliangye at a low price of less than 800 yuan/bottle. At the same time, wineries will also increase penalties for dealers who ship and trade at low prices. In response, the reporter learned from a Wuliangye dealer that the above information is true. However, at present, Wuliangye has not made a public response to the above news. The reporter also learned that in the terminal market, the retail price of the eighth-generation Wuliangye in many specialty stores and wine chains is over 800 yuan/bottle, and the price in some specialty stores is as high as 850 yuan/bottle.

Following the tightening of the channel subsidy policy, Wuliangye also introduced measures to “control goods and raise prices”. On August 13, market news said that Wuliangye recently issued a notice to dealers not to sell the eighth-generation Wuliangye at a low price of less than 800 yuan/bottle. At the same time, wineries will also increase penalties for dealers who ship and trade at low prices. In response, the reporter learned from a Wuliangye dealer that the above information is true. However, at present, Wuliangye has not made a public response to the above news. The reporter also learned that in the terminal market, the retail price of the eighth-generation Wuliangye in many specialty stores and wine chains is over 800 yuan/bottle, and the price in some specialty stores is as high as 850 yuan/bottle.