Lulqi Culture (00550) is expected to turn a year-on-year net profit of about HK$3 million to HK$5 million in the medium term

According to the Zhitong Finance App, Luqi Culture (00550) announced that it is expected that the Group will record a net profit of about HK$3 million to about HK$5 million for the six months ended June 30, 2026, and a net loss of about HK$10.8 million for the six months ended June 30, 2025. The shift from loss to profit was mainly due to an increase in revenue and gross profit, mainly due to the growth of the Group's online media and event advertising business, which was driven by the expansion of the scale and scope of comprehensive advertising and promotion services in Hong Kong and mainland China (particularly in the Greater Bay Area cities). The operating profit of the Company and its subsidiaries for the twelve months ended 31 December 2026 is expected to be HK$10.197 million.