On August 14, the reporter learned from a special media briefing on sports services at the 2026 China International Trade in Services Fair that this year's trade fair will establish a channel for sports services to go overseas. Lou Xiaojing, deputy director of the Beijing Municipal Sports Bureau, explained at the press conference that the exhibition will gather diverse market players such as tournament operations, intelligent equipment, and smart stadium operations, from national team IP derivatives, international snooker tournament operations, to complete laser simulation shooting equipment, AI smart pool systems, etc., and local enterprises will export a complete set of digital solutions for event operations, intelligent equipment, and stadiums to promote “China Service” to participate deeply in global sports market cooperation.

On August 14, the reporter learned from a special media briefing on sports services at the 2026 China International Trade in Services Fair that this year's trade fair will establish a channel for sports services to go overseas. Lou Xiaojing, deputy director of the Beijing Municipal Sports Bureau, explained at the press conference that the exhibition will gather diverse market players such as tournament operations, intelligent equipment, and smart stadium operations, from national team IP derivatives, international snooker tournament operations, to complete laser simulation shooting equipment, AI smart pool systems, etc., and local enterprises will export a complete set of digital solutions for event operations, intelligent equipment, and stadiums to promote “China Service” to participate deeply in global sports market cooperation.