The 2026 summer program has surged in popularity, and box office data has repeatedly reached new highs. Halfway through the schedule, the local reality-themed film “Welcome to Dragon Restaurant” went head-to-head with the foreign epic “Odyssey”, and the market popularity continued to rise. “Welcome to Dragon Restaurant” gracefully confronts the battle. This scene was almost unimaginable many years ago. At that time, China's film and television industrialization construction was still in the climbing stage. The industrial system was not yet mature, and genre creation was not perfect enough. Facing mature overseas IPs and major industrial blockbusters created by internationally renowned directors, domestic films generally lacked the confidence to face competition, and mostly avoided head-to-head competition through file upgrades and delayed transfers. After years of accumulation, the domestic film and television industrialization chain is becoming more and more complete. The whole process from script refinement, filming and production to post-production special effects, promotion and distribution is becoming more standardized and mature. The public's sense of identity and consumer desire for local stories also continues to rise, and the film industry ecology has improved in all aspects. This is what motivates domestic films to take the initiative to compete with international blockbusters on the same stage.

The 2026 summer program has surged in popularity, and box office data has repeatedly reached new highs. Halfway through the schedule, the local reality-themed film “Welcome to Dragon Restaurant” went head-to-head with the foreign epic “Odyssey”, and the market popularity continued to rise. “Welcome to Dragon Restaurant” gracefully confronts the battle. This scene was almost unimaginable many years ago. At that time, China's film and television industrialization construction was still in the climbing stage. The industrial system was not yet mature, and genre creation was not perfect enough. Facing mature overseas IPs and major industrial blockbusters created by internationally renowned directors, domestic films generally lacked the confidence to face competition, and mostly avoided head-to-head competition through file upgrades and delayed transfers. After years of accumulation, the domestic film and television industrialization chain is becoming more and more complete. The whole process from script refinement, filming and production to post-production special effects, promotion and distribution is becoming more standardized and mature. The public's sense of identity and consumer desire for local stories also continues to rise, and the film industry ecology has improved in all aspects. This is what motivates domestic films to take the initiative to compete with international blockbusters on the same stage.