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Juventus signs multi-year sponsorship deal with Yokohama Tyre as official partner

PUBT·08/17/2026 08:04:05
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Juventus signs multi-year sponsorship deal with Yokohama Tyre as official partner
  • Juventus signed a multi-year sponsorship deal naming Yokohama Tyre as an official partner.
  • Agreement targets brand exposure in Europe via in-stadium advertising at home matches, LED perimeter boards, digital activations, hospitality.
  • Partnership positions Yokohama to expand premium tire branding in Europe through access to Juventus’ global media and fan base.
  • Announcement dated Aug. 17, 2026.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Juventus Football Club S.p.A. published the original content used to generate this news brief on August 17, 2026, and is solely responsible for the information contained therein.