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    Under Armour (UAA) Is Down 8.7% After Cutting Full‑Year Revenue Outlook And Pivoting To Brand Reset

    Simply Wall St·08/17/2026 16:23:43
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    • Earlier in August, Under Armour cut its full‑year outlook, now expecting mid‑single‑digit revenue decline, while Q1 2026 sales slipped to US$1,097.93 million but swung to a small net income of US$0.55 million.
    • The company is prioritizing long‑term brand health through product and marketplace simplification even as softer demand in North America and Asia‑Pacific pressures near‑term results.
    • Next, we'll examine how Under Armour's lowered full‑year revenue guidance could reshape its investment narrative and outlook for brand reset.

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    Under Armour Investment Narrative Recap

    To own Under Armour today, you have to believe that its brand reset, product simplification, and disciplined pricing can eventually turn pressured demand into a healthier, more profitable business. The latest cut to full year revenue guidance reinforces that the key near term catalyst is execution on this reset, while the biggest risk remains ongoing volume and margin pressure in North America and Asia Pacific. The guidance change looks material, as it hardens concerns around demand softness rather than easing them.

    The most relevant recent announcement here is the revised outlook for the year ending March 31, 2027, which now calls for a mid single digit revenue decline and a small diluted loss per share of US$0.01 to US$0.05. That guidance underlines how softer demand across North America, Asia Pacific and EMEA could weigh on any valuation rerating that depends on stabilization in wholesale and e commerce trends and progress on Under Armour’s long term brand reset.

    Yet investors should also be aware that prolonged weakness in North America and Asia Pacific wholesale and e commerce channels could...

    Read the full narrative on Under Armour (it's free!)

    Under Armour's narrative projects $5.3 billion revenue and $182.1 million earnings by 2029. This requires 2.2% yearly revenue growth and about a $677.7 million earnings increase from -$495.6 million today.

    Uncover how Under Armour's forecasts yield a $6.28 fair value, a 17% upside to its current price.

    Exploring Other Perspectives

    UAA 1-Year Stock Price Chart
    UAA 1-Year Stock Price Chart

    Compared with the baseline view, the lowest analysts were already more cautious, assuming revenue would shrink about 0.2% annually and earnings reach roughly US$131 million by 2028, and the latest guidance cut could push opinions on brand relevance and digital execution even further apart.

    Explore 4 other fair value estimates on Under Armour - why the stock might be worth 19% less than the current price!

    Decide For Yourself

    Don't just follow the ticker - dig into the data and build a conviction that's truly your own.

    • A great starting point for your Under Armour research is our analysis highlighting 2 key rewards that could impact your investment decision.
    • Our free Under Armour research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Under Armour's overall financial health at a glance.

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    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.