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The Zhitong Finance App learned that recently, 9 departments including the Ministry of Commerce issued “Opinions on Further Stimulating Sinking Market Vitality and Active Consumption in Counties”. The “Opinion” proposes key support measures for active consumption in counties. The first is to support the upgrading of consumption channels in counties, speed up the renewal of existing commercial facilities, optimize the layout of commercial outlets, improve commercial service packages, and revitalize idle resource assets. The second is to promote innovation in commercial formats and brand building in counties, guide chain enterprises to accelerate their decline, promote integrity and innovation in local brands, and develop emerging business formats according to local conditions. The third is to optimize the supply of goods and services in the county area, expand the supply of high-quality and high-priced products, speed up the improvement of service formats such as “one old, one small”, and promote the integrated development of commerce, agriculture, culture, tourism, and sports. Fourth, further improve the modernization level of circulation in counties, improve the efficiency of urban and rural distribution networks, and guide online and offline collaborative development. The fifth is to enhance consumption security capabilities, promote stable employment and expand ways to increase income, and strengthen entrepreneurship and secure housing to unleash consumption potential.

Zhitongcaijing·08/18/2026 00:57:04
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The Zhitong Finance App learned that recently, 9 departments including the Ministry of Commerce issued “Opinions on Further Stimulating Sinking Market Vitality and Active Consumption in Counties”. The “Opinion” proposes key support measures for active consumption in counties. The first is to support the upgrading of consumption channels in counties, speed up the renewal of existing commercial facilities, optimize the layout of commercial outlets, improve commercial service packages, and revitalize idle resource assets. The second is to promote innovation in commercial formats and brand building in counties, guide chain enterprises to accelerate their decline, promote integrity and innovation in local brands, and develop emerging business formats according to local conditions. The third is to optimize the supply of goods and services in the county area, expand the supply of high-quality and high-priced products, speed up the improvement of service formats such as “one old, one small”, and promote the integrated development of commerce, agriculture, culture, tourism, and sports. Fourth, further improve the modernization level of circulation in counties, improve the efficiency of urban and rural distribution networks, and guide online and offline collaborative development. The fifth is to enhance consumption security capabilities, promote stable employment and expand ways to increase income, and strengthen entrepreneurship and secure housing to unleash consumption potential.