Swedbank report shows 51% of Swedes prioritize measures to cut household living costs in election choices

• Swedbank analysis found pocketbook issues are shaping Sweden’s election, with 58% citing personal-economy policies as important to voting decisions.
• Cost-of-living measures ranked first, prioritized by 51% of respondents in a survey of 3,100 people conducted July 27-Aug. 5, 2026.
• Policy preferences split by gender, with men more likely to favor lower taxes; women leaned toward higher benefits or a mix of taxes, benefits.
• Younger adults focused on housing and living costs; older respondents prioritized pensions and financial security.
• Economic policy salience rose among households with thin financial buffers, pointing to heightened sensitivity to inflation-linked pressure points.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Swedbank AB published the original content used to generate this news brief via Cision (Ref. ID: 202608180100BITN____UKPR__SV_20260814-BIT-7799-0) on August 18, 2026, and is solely responsible for the information contained therein.