“The official guide price is 368,000 yuan for a BMW 525Li, and the discounted price for an instalment naked car is around 280,000 yuan. However, in the past few years, the BMW 3 Series landed at 400,000 yuan, and now you can pick up the car for 200,000 yuan. This is mainly an overall reduction in the official price. Currently, the starting price of the 3 Series is only 258,000 yuan.” Recently, Wang Yu, sales manager of a BMW dealership in Beijing, told reporters. Along with changes in the competitive landscape of the domestic automobile market, the traditional luxury car market is facing severe tests. On the one hand, Chinese car companies are rapidly penetrating the new energy sector, seizing the cake of the luxury car market and forming domestic alternatives in different price segments; on the other hand, traditional luxury car brand moats are no longer strong, and falling prices have become the norm. The once strong pricing system for traditional luxury cars is collapsing at an unprecedented rate.

“The official guide price is 368,000 yuan for a BMW 525Li, and the discounted price for an instalment naked car is around 280,000 yuan. However, in the past few years, the BMW 3 Series landed at 400,000 yuan, and now you can pick up the car for 200,000 yuan. This is mainly an overall reduction in the official price. Currently, the starting price of the 3 Series is only 258,000 yuan.” Recently, Wang Yu, sales manager of a BMW dealership in Beijing, told reporters. Along with changes in the competitive landscape of the domestic automobile market, the traditional luxury car market is facing severe tests. On the one hand, Chinese car companies are rapidly penetrating the new energy sector, seizing the cake of the luxury car market and forming domestic alternatives in different price segments; on the other hand, traditional luxury car brand moats are no longer strong, and falling prices have become the norm. The once strong pricing system for traditional luxury cars is collapsing at an unprecedented rate.