-+ 0.00%
-+ 0.00%
-+ 0.00%

Ikea Move Puts 3 Online Resale Stocks In Focus

Simply Wall St·08/18/2026 20:26:56
Listen to the news

Ikea’s move into a UK online secondhand marketplace puts fresh focus on circular retail platforms. Established resale stocks now face a powerful household brand stepping into their territory, which can create both pressure and potential openings as habits around used goods evolve. This article explores how that shift connects to online resale and circular retail platforms and reveals 3 stocks from our screener that appear positively exposed to this news.

The three stocks below are just a starting sample from this Ikea driven circular retail theme. The full screen surfaced 11 more companies with equally compelling narratives that are not covered here. If you want to identify and analyze your own angles on the resale opportunity, head straight into the Online Resale & Circular Retail Platforms screener.

Industria de Diseño Textil (BME:ITX)

Overview: Industria de Diseño Textil is a global fashion group behind brands like Zara, Pull&Bear and Massimo Dutti, selling clothing, footwear, accessories and home products through a large physical store network and strong online channels. As apparel is a major category in resale, its scale and digital reach put it in a position to experiment with circular models such as recommerce and secondhand online initiatives as these gain traction.

Market Cap: €175.5b

Investors looking at circular retail may keep Industria de Diseño Textil on the radar because it combines a large online fashion platform with investment in technology, from AI based virtual fitting tools to soft tag systems that tighten stock control. Its reported profitability and cash generation provide room to test resale or recommerce models without depending on them for near term results, while its sustainability work on materials and water use aligns with consumer interest in lower impact fashion. The flip side is that the stock is described as trading on a premium valuation and relying on external funding, so any missteps on costs, inventory or expansion could have an outsized effect.

Industria de Diseño Textil’s premium rating and strong fashion platform may be masking a much bigger circular retail story. See how the 2 key rewards and 1 important warning sign could change how you frame both the upside and the catch.

BME:ITX P/E Ratio as at Aug 2026
BME:ITX P/E Ratio as at Aug 2026

Build your own circular retail shortlist

Industria de Diseño Textil and the two other stocks in this article are just a few examples that surfaced from a single Simply Wall St screen. Use our flexible Screener to combine filters like valuation, future growth, financial health, risks and dividends into your own opportunity set, or jump straight into our curated Investing Ideas.

Motorpoint Group (LSE:MOTR)

Overview: Motorpoint Group is an omnichannel used and nearly new vehicle retailer in the UK that lets customers browse and buy cars online or in store. It also runs Auction4Cars.com, a business to business online auction marketplace for the trade. Because used cars are inherently a resale product, Motorpoint Group sits within the circular economy theme, even though it focuses on vehicles rather than general consumer goods.

Operations: Motorpoint Group generates most of its £1.27b revenue from Retail at £1,130.8m, with a smaller Wholesale segment of £137.8m, all from the United Kingdom.

Market Cap: £97.7 million

Investors looking at circular retail may find Motorpoint Group interesting because it links a pure used vehicle focus with digital channels that echo broader online resale trends, while Ikea’s move into secondhand retail keeps consumer attention on reused goods. Earnings have recently grown faster than many UK peers, yet the company still runs on tight net margins and carries enough borrowing that interest costs deserve close attention. Management is investing in data science, technology hubs and customer experience to sharpen its omnichannel model, and has an active ESG agenda around emissions and waste. That mix of circular exposure, growth ambitions and balance sheet risk creates a story where the details really matter for long term outcomes.

Motorpoint Group’s accelerating used car focus and omnichannel push could be masking a much bigger resale story. Get the full context from the analysis report for Motorpoint Group

LSE:MOTR Revenue & Expenses Breakdown as at Aug 2026
LSE:MOTR Revenue & Expenses Breakdown as at Aug 2026

Komplett (OB:KOMPL)

Overview: Komplett is a Nordic online retailer that sells consumer electronics, gaming gear and household appliances to both consumers and businesses through web shops in Norway, Sweden and Denmark. The focus on electronics, a category where refurbished and secondhand products are common, means Komplett is naturally positioned to plug circular or trade in offers into its existing marketplaces.

Operations: Komplett generates most of its revenue from its B2C segment at NOK 11,489 million, with additional contributions from B2B at NOK 1,584 million and Distribution at NOK 2,876 million.

Market Cap: NOK 1.3 billion

Komplett gives you a pure play on Nordic online electronics, with a business that already spans B2C, B2B and distribution channels and now touches circular retail through trade in offers. Revenue is concentrated in higher ticket categories like gaming and PCs, and recent results show losses narrowing, which points to improving efficiency even before any larger refurbished or resale push. At the same time, the company is still loss making and carries all its funding through external borrowing, so expanding circular programs or customer perks requires careful capital discipline. If management and the relatively new board can keep lifting margins while building out circular services, investors who are watching electronics resale closely may not want to ignore Komplett.

Komplett’s shift toward tighter efficiency and circular trade in offers could be setting up a very different future for its online electronics platform. See how the analyst forecasts for Komplett reshapes the risk reward story hiding behind those narrowing losses.

OB:KOMPL Earnings & Revenue History as at Aug 2026
OB:KOMPL Earnings & Revenue History as at Aug 2026

Seeking Fresh Alternatives Before Others

New themes, fresh momentum and under the radar stocks do not stay quiet for long. Before the next breakout flies past and the data stops mattering, get in early.

  • Spot companies quietly building strength before the crowd catches on by scanning the 609 high quality undiscovered gems while the valuations and narratives are still under the radar for now.
  • Target resilient opportunities that may hold up when others drop by using the curated 290 resilient stocks with low risk scores so you stay focused on durability while it matters.
  • Ride structural shifts in computing before momentum takes off by zeroing in on the 24 quantum computing stocks and see which stocks could be setting up the next phase.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.