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Since this year, China's consumer market has maintained a trend of new and improved development. The market size has been steadily expanding and the quality of development has continued to improve. In January-July, total retail sales of consumer goods and services increased 2.6% year on year; total retail sales of social consumer goods reached 28.77 trillion yuan, an increase of 1.2%, of which retail sales of consumer goods other than automobiles increased 2.7%. The first is upgrading the quality of commodity consumption. Retail sales of goods increased by 0.5% in July. Basic lifestyle products grew steadily. Retail sales of food, beverages, and daily necessities per unit above the limit increased by 5.3%, 3.5%, and 1.8%, respectively; some upgraded products grew faster, with retail sales of communication equipment, cultural office supplies, and cosmetics in units above the limit increasing by 20.4%, 7.4%, and 6.8% respectively. Second, there are many highlights of service consumption. The consumption potential for summer services has been fully unleashed. In January-July, retail sales of services increased by 5.0%, which continued to be higher than the growth rate of retail sales of goods. Among them, catering revenue increased by 2.6%; retail sales of travel consulting and rental services, sports and leisure services increased by more than 10%. Summer movies are popular. The total box office of movies in July exceeded 5 billion yuan, an increase of more than 20%. Third, new types of consumption are booming. The trade-in of consumer goods drives the growth of green and smart consumption. In July, the retail penetration rate of new energy passenger vehicles reached a record high of 65.1%. According to business big data from the Ministry of Commerce, sales of intelligent robots on key platforms increased by 95.1%, sales of exoskeleton boosters increased by 39.5%, sales of sports cameras increased 24.7%, and sales of sweeper robots increased 19.4% in July. Fourth, the urban and rural structure continues to be optimized. In January-July, retail sales of consumer goods in rural areas reached 3.8 trillion yuan, an increase of 2.4%. The growth rate was 1.3 percentage points faster than in urban areas. The momentum of the county consumer market continues to increase. Retail sales of consumer goods in counties and towns, including towns and villages, accounted for 39.1% of total retail sales of social consumer goods, an increase of 0.3 percentage points over the same period last year.

Zhitongcaijing·08/20/2026 00:57:01
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Since this year, China's consumer market has maintained a trend of new and improved development. The market size has been steadily expanding and the quality of development has continued to improve. In January-July, total retail sales of consumer goods and services increased 2.6% year on year; total retail sales of social consumer goods reached 28.77 trillion yuan, an increase of 1.2%, of which retail sales of consumer goods other than automobiles increased 2.7%. The first is upgrading the quality of commodity consumption. Retail sales of goods increased by 0.5% in July. Basic lifestyle products grew steadily. Retail sales of food, beverages, and daily necessities per unit above the limit increased by 5.3%, 3.5%, and 1.8%, respectively; some upgraded products grew rapidly, with retail sales of communication equipment, cultural office supplies, and cosmetics in units above the limit increasing by 20.4%, 7.4%, and 6.8% respectively. Second, there are many highlights of service consumption. The consumption potential for summer services has been fully unleashed. In January-July, retail sales of services increased by 5.0%, which continued to be higher than the growth rate of retail sales of goods. Among them, catering revenue increased by 2.6%; retail sales of travel consulting and rental services, sports and leisure services increased by more than 10%. Summer movies are popular. The total box office of movies in July exceeded 5 billion yuan, an increase of more than 20%. Third, new types of consumption are booming. The trade-in of consumer goods drives the growth of green and smart consumption. In July, the retail penetration rate of new energy passenger vehicles reached a record high of 65.1%. According to business big data from the Ministry of Commerce, sales of intelligent robots on key platforms increased by 95.1%, sales of exoskeleton boosters increased by 39.5%, sales of sports cameras increased 24.7%, and sales of sweeper robots increased 19.4% in July. Fourth, the urban and rural structure continues to be optimized. In January-July, retail sales of consumer goods in rural areas reached 3.8 trillion yuan, an increase of 2.4%. The growth rate was 1.3 percentage points faster than in urban areas. The momentum of the county consumer market continues to increase. Retail sales of consumer goods in counties and towns, including towns and villages, accounted for 39.1% of total retail sales of social consumer goods, an increase of 0.3 percentage points over the same period last year.