At Bubble Mart's 2026 interim results conference, Bubble Mart's Chief Growth Officer Wen Deyi said, “We found that consumers not only like trendy toys, but also enjoy some of our IP-related dessert experiences, so we use dessert as an independent business. Currently, there are two main forms of this business. The first type is an independent store. In June of this year, we opened our first domestic independent dessert shop in Alanya, then opened our first overseas dessert shop in Singapore at the end of July. The performance of both stores has exceeded our expectations.” He further stated, “In the dessert business, we will still be more restrained. At this stage, we are not pursuing the number of stores we can open; we focus on first combining the basic capabilities of product, operation, training, and supply chain, and then actually running this model.” In response, Wang Ning, founder of Bubble Mart, added, “I am quite satisfied with the overall dessert business. The overall performance is better than we expected. Next, we will pay more attention to its operation itself and the product itself.”

At Bubble Mart's 2026 interim results conference, Bubble Mart's Chief Growth Officer Wen Deyi said, “We found that consumers not only like trendy toys, but also enjoy some of our IP-related dessert experiences, so we use dessert as an independent business. Currently, there are two main forms of this business. The first type is an independent store. In June of this year, we opened our first domestic independent dessert shop in Alanya, then opened our first overseas dessert shop in Singapore at the end of July. The performance of both stores has exceeded our expectations.” He further stated, “In the dessert business, we will still be more restrained. At this stage, we are not pursuing the number of stores we can open; we focus on first combining the basic capabilities of product, operation, training, and supply chain, and then actually running this model.” In response, Wang Ning, founder of Bubble Mart, added, “I am quite satisfied with the overall dessert business. The overall performance is better than we expected. Next, we will pay more attention to its operation itself and the product itself.”