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Flash Sports & Media named title sponsor of Swiss national men’s cricket team under Liberty Gaming deal

PUBT·08/20/2026 11:07:00
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Flash Sports & Media named title sponsor of Swiss national men’s cricket team under Liberty Gaming deal
  • Flash Sports & Media entered a title sponsorship agreement with Cricket Switzerland for the Swiss National Cricket Men’s Team.
  • Liberty Gaming - FZCO will procure and manage the sponsorship, working with Cricket Switzerland on activations.
  • Deal took effect Aug. 5, 2026 for the current season, with options for Flash to extend for two more seasons.
  • Rights include team branding, venue signage, digital and broadcast placement, film-crew access, content ownership, and streaming use.
  • Flash expects the agreement to be immaterial to financial results, positioning it as a European content and distribution entry point.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. lash Sports & Media Holdings Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202608200705OMX_____CNEWS_EN_GNW9813255_en) on August 20, 2026, and is solely responsible for the information contained therein.