Blue Moon (06993) semi-annual report revealed: losses narrowed sharply by 55.8% Channel and marketing reforms verified the effectiveness of the strategy

The Zhitong Finance App learned that along with the iteration of consumer demand, Blue Moon (06993) continues to promote business optimization and system transformation. According to the semi-annual report data, the Group achieved revenue of HK$2,882.8 million during the reporting period, and losses narrowed to HK$192.5 million, a sharp decrease of 55.8% over the previous year. The Group's operating fundamentals have improved markedly, and the improvement in operational efficiency, the upgrading of channel structure, and the release of knowledge marketing effectiveness have become the core support for performance improvement, fully verifying the effectiveness of the implementation of strategic adjustments.

Currently, the domestic home cleaning industry is undergoing transformation towards refined operation and high-quality development. On the channel side, Blue Moon stabilizes its core online market share, steadily sinks its offline channel network, and improves the omni-channel collaboration system. Through continuous optimization of the channel structure, Blue Moon has effectively improved inventory turnover and channel health, and enhanced its ability to respond to changes in the terminal market.

At the marketing level, the company continues to deepen the construction of a knowledge marketing system, cultivate national brand mentality, achieve efficient allocation and transformation of marketing resources, and promote the quality and efficiency of the marketing system. The channel and marketing system are iteratively upgraded in both directions to continuously consolidate the medium- to long-term development base of the enterprise.

Relying on mature technology accumulation, user reputation and global channel advantages, Blue Moon will continue to improve the layout of full-scene home cleaning solutions, raise the level of omni-channel penetration, promote digital construction, open up all aspects of product R&D, channel operation, and brand communication, and transform phased management improvements into sustainable long-term growth momentum.

Blue Moon said that it will continue to focus on the core needs of consumers, adhere to the concept of innovation, green and sustainable development, optimize the business layout, iteratively launch high-quality laundry products adapted to the market and environmental trends, popularize green care technology, and steadily promote the high-quality and long-term development of enterprises.