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A team of analysts from Daimo, led by Eric Woodlin, pointed out that according to the latest sensor tower data, as of August 17, the App Store's net revenue for this month has dropped 0.6% year on year; compared to June, the growth rate has declined by 170 basis points. From the beginning of Apple's fiscal quarter until August 17, the year-on-year growth rate of Apple's quarterly App Store revenue was only 0.5%, lower than the 1% year-on-year growth forecast given by Morgan Stanley. The difference was 50 basis points. Analysts further said that this will cause Morgan Stanley to face downward pressure on Apple's 9.5% year-on-year revenue growth forecast for the current fiscal quarter, corresponding to a revenue gap of about 45 million US dollars; the market unanimously expects the business to grow at a rate of 10.7% year over year. Looking ahead to the future market, analysts believe that it is difficult to achieve a significant recovery in the growth rate of Apple's service business in the short term due to adverse factors such as declining App Store share ratio, external redirection links, weak demand for games, and exchange rates. However, analysts also mentioned that AppleCare's price adjustments will still bring some positive hedging. Analysts said that according to the latest forecast from its technology hardware team in Greater China, due to both weak demand and supply constraints, laptop ODM production fell 24% year on year in July, the biggest year-on-year decline in notebook ODM in 40 months, and 4% lower than Morgan Stanley's expectations. Analysts say this indicates that demand in the PC market is shrinking at an accelerated pace.

Zhitongcaijing·08/21/2026 04:49:00
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A team of analysts from Daimo, led by Eric Woodlin, pointed out that according to the latest sensor tower data, as of August 17, the App Store's net revenue for this month has dropped 0.6% year on year; compared to June, the growth rate has declined by 170 basis points. From the beginning of Apple's fiscal quarter until August 17, the year-on-year growth rate of Apple's quarterly App Store revenue was only 0.5%, lower than the 1% year-on-year growth forecast given by Morgan Stanley. The difference was 50 basis points. Analysts further said that this will cause Morgan Stanley to face downward pressure on Apple's 9.5% year-on-year revenue growth forecast for the current fiscal quarter, corresponding to a revenue gap of about 45 million US dollars; the market unanimously expects the business to grow at a rate of 10.7% year over year. Looking ahead to the future market, analysts believe that it is difficult to achieve a significant recovery in the growth rate of Apple's service business in the short term due to adverse factors such as declining App Store share ratio, external redirection links, weak demand for games, and exchange rates. However, analysts also mentioned that AppleCare's price adjustments will still bring some positive hedging. Analysts said that according to the latest forecast from its technology hardware team in Greater China, due to both weak demand and supply constraints, laptop ODM production fell 24% year on year in July, the biggest year-on-year decline in notebook ODM in 40 months, and 4% lower than Morgan Stanley's expectations. Analysts say this indicates that demand in the PC market is shrinking at an accelerated pace.