Facing market changes, Maotai took the initiative to promote the transformation of the international strategy and actively chose short-term performance adjustments in exchange for the long-term healthy and stable development of the Maotai international market. The first is to optimize the product structure and build a “pyramid” product matrix. The second is to improve the price mechanism, adhere to the principle of “price matching and dynamic adjustment”, and maintain a healthy and orderly market ecology. The third is to lay out the market scientifically. Relying on the three-level pattern of 11 strategic markets, 15 key markets, and 74 general markets, the channel system is dynamically optimized, “returning alcohol” is eliminated, and diversified channels are expanded. In the process of advancing the transformation, Maotai is also keenly aware that internationalization is a systematic project. There is a long way to go, and it is necessary to follow the rules of the market to deal with the uncertainty brought about by various barriers and challenges. Subsequently, Maotai will continue to implement the “product export” strategy of “product export” for products, “brand going overseas”, and “three steps of internationalization” with the ability to create international value. Relying on the six major systems of “expression, product, channel, price, compliance, and policy”, Maotai will focus on the Chinese business community and overseas markets, face various barriers and challenges, and gradually and steadily promote Maotai's internationalization process.

Facing market changes, Maotai took the initiative to promote the transformation of the international strategy and actively chose short-term performance adjustments in exchange for the long-term healthy and stable development of the Maotai international market. The first is to optimize the product structure and build a “pyramid” product matrix. The second is to improve the price mechanism, adhere to the principle of “price matching and dynamic adjustment”, and maintain a healthy and orderly market ecology. The third is to lay out the market scientifically. Relying on the three-level pattern of 11 strategic markets, 15 key markets, and 74 general markets, the channel system is dynamically optimized, “returning alcohol” is eliminated, and diversified channels are expanded. In the process of advancing the transformation, Maotai is also keenly aware that internationalization is a systematic project. There is a long way to go, and it is necessary to follow the rules of the market to deal with the uncertainty brought about by various barriers and challenges. Subsequently, Maotai will continue to implement the “product export” strategy of “product export” for products, “brand going overseas”, and “three steps of internationalization” with the ability to create international value. Relying on the six major systems of “expression, product, channel, price, compliance, and policy”, Maotai will focus on the Chinese business community and overseas markets, face various barriers and challenges, and gradually and steadily promote Maotai's internationalization process.