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Pirelli & C (BIT:PIRC) Has Fresh Attention, What Is The Market Weighing?

Simply Wall St·08/21/2026 12:18:02
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The fresh multi year partnership between Pirelli & C (BIT:PIRC) and U.S. Ski & Snowboard puts the Italian tyre group in front of North American winter sports fans and sponsors through the 2028 2029 season.

See our latest analysis for Pirelli & C.

At a share price of €6.56, Pirelli & C has recently eased back over the week but still shows positive momentum, with an 8.61% 90 day share price return and a 16.73% 1 year total shareholder return that points to solid longer term gains.

If this sponsorship has you thinking about where else growth stories might emerge, it can be helpful to scan for companies exposed to similar themes in mobility and infrastructure using the 39 power grid technology and infrastructure stocks

After a strong multi year move that has lifted Pirelli & C’s total return, the share price still sits below some valuation estimates. Are investors now looking at remaining upside, or has most of the easy gain already passed?

Most Popular Narrative: 7.1% Undervalued

The most followed narrative on Pirelli & C currently points to a fair value of €7.06, compared with the latest close at €6.56, and frames the recent sports partnerships within a broader earnings and valuation story built on premium tyres and technology.

Pirelli's sustained focus on sustainability (e.g., more than 70% bio-based tires, decarbonization targets, supply chain transparency) aligns with tightening environmental regulations and growing consumer preference for eco-friendly products, enhancing brand value and potentially enabling long-term pricing power and higher margins.

Read the complete narrative.

Curious what sits behind that premium tyre story. The narrative leans heavily on gradual revenue and earnings growth, subtle margin shifts and a richer earnings multiple. The fair value rests on those moving parts.

Result: Fair Value of €7.06 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, there are still pressure points that could challenge the Pirelli & C story, especially higher raw material costs and any escalation in tariffs on key export markets.

Find out about the key risks to this Pirelli & C narrative.

Next Steps

If this mix of positives and pressure points around Pirelli & C leaves you unsure, take a closer look now and weigh the 3 key rewards and 1 important warning sign

Looking for more investment ideas beyond Pirelli & C?

If Pirelli & C caught your attention, do not stop here. Broader, well researched ideas often come from scanning structured lists of stocks filtered by clear fundamentals.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.