East Buy Holding (SEHK:1797) Posts Full Year Results, Is The Stock Too Expensive?

How East Buy Holding’s latest earnings are shaping investor focus

East Buy Holding (SEHK:1797) has drawn fresh attention after releasing full year results to May 31, 2026, reporting sales of CNY 5,701.01 million and net income of CNY 543.55 million.

See our latest analysis for East Buy Holding.

Alongside these earnings, East Buy Holding’s share price has fallen 12.62% over the past month and 11.24% over the past quarter, even though the year to date share price return is up 11.77% and the 5 year total shareholder return is very large. This suggests some of that earlier optimism has cooled after a difficult 1 year total shareholder return that declined 44.30%.

If you are weighing what comes next after these results, it can help to broaden your watchlist with other fast growing consumer and tech stories using the 112 top founder-led companies

Despite the recent slide, East Buy Holding trades at a sizeable discount to both analyst targets and one estimate of fair value. Is the market rightly cautious after a tough year, or is it underpricing the latest earnings progress?

Price-to-earnings of 53.5x for East Buy Holding: Is it justified?

East Buy Holding last closed at HK$20.22, and the stock trades on a P/E of 53.5x, which places it well above both peer and industry benchmarks.

The P/E ratio compares the current share price to earnings per share and is a common way investors frame what they are paying for each unit of profit. For a consumer retailing business like East Buy Holding, a higher P/E often reflects expectations for stronger earnings growth compared to more mature or slower growing companies.

In this case, earnings are forecast to grow 25.37% per year and revenue is forecast to grow 17.1% per year, which are both higher than the Hong Kong market forecasts cited. That kind of earnings profile can sometimes support a richer P/E. However, the stock is also described as expensive relative to an estimated fair P/E of 20.4x, a level the market could potentially move towards if expectations cool.

Compared with the Asian Consumer Retailing industry average P/E of 15.6x and a peer average of 14.9x, East Buy Holding’s 53.5x multiple is described as expensive in both cases. That premium suggests investors are currently paying a much higher price for each unit of earnings than is typical across the sector and versus similar companies, even after a challenging 1 year share price return.

Explore the SWS fair ratio for East Buy Holding

Result: Price-to-earnings of 53.5x (OVERVALUED)

However, investors still face risks if East Buy Holding’s high P/E multiple contracts or if its livestreaming e-commerce focus in the PRC comes under pressure.

Find out about the key risks to this East Buy Holding narrative.

Another view on East Buy Holding’s valuation

The high P/E paints East Buy Holding as expensive, yet our DCF model suggests the stock at HK$20.22 is trading below an estimated future cash flow value of HK$33.18. That points to a sizeable discount. Are earnings expectations too harsh, or are cash flow assumptions too generous?

Look into how the SWS DCF model arrives at its fair value.

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out East Buy Holding for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 269 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

If this mix of high expectations and discounted cash flow estimates for East Buy Holding feels hard to balance, move quickly to check the details and shape your own view. To see what is driving the optimism, start by reviewing the 3 key rewards

Looking for more investment ideas beyond East Buy Holding?

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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