On August 21, the Internet Audiovisual Program Management Department of the State Administration of Radio and Television held a symposium on the high-quality development of online audio and podcast business. At the conference, the Development Research Center of the State Administration of Radio, Film and Television released the “2026 Network Audio Development Report”, and the Communication University of China Research Group released the “Research Report on the Development Status and Regulatory Policy of Video and Audio Podcast in China”. Delegates discussed and exchanged views on the prosperity, development and standardized management of the online audio and podcast business. According to two industry reports, in 2025, China has 188 million annual paid Internet audio users, and the audio-reading market revenue reached 13.4 billion yuan; podcasts have become an incremental network audio track in recent years, with an audience of over 150 million. The industry as a whole has shown a development trend of “accelerated platform integration, integration of business forms, and increased user scale”, and is moving towards a new stage of refinement, standardization, and digital intelligence.

On August 21, the Internet Audiovisual Program Management Department of the State Administration of Radio and Television held a symposium on the high-quality development of online audio and podcast business. At the conference, the Development Research Center of the State Administration of Radio, Film and Television released the “2026 Network Audio Development Report”, and the Communication University of China Research Group released the “Research Report on the Development Status and Regulatory Policy of Video and Audio Podcast in China”. Delegates discussed and exchanged views on the prosperity, development and standardized management of the online audio and podcast business. According to two industry reports, in 2025, China has 188 million annual paid Internet audio users, and the audio-reading market revenue reached 13.4 billion yuan; podcasts have become an incremental network audio track in recent years, with an audience of over 150 million. The industry as a whole has shown a development trend of “accelerated platform integration, integration of business forms, and increased user scale”, and is moving towards a new stage of refinement, standardization, and digital intelligence.