Since the launch of the “Qinglang Online Entertainment Group Broadcasting Chaos Remediation” campaign, the Central Internet Information Office has focused on outstanding issues such as poor content, rule design and incentives, and infringes on the rights and interests of minors, and has continued to step up the crackdown on illegal and illegal entertainment group broadcasts. Currently, it has dealt with more than 7,200 illegal live broadcast rooms and severely punished more than 2,200 illegal accounts. At the same time, it has guided the website platform to remove and dispose of a number of serious group broadcast MCN agencies, issued 17 issues of control announcements, and strongly focused on typical cases. During the special operation, the Central Internet Information Office insisted on putting equal emphasis on rectification and regulation, focusing on refining and improving group broadcast review mechanisms, optimizing list rankings and functional gameplay, strengthening the management of group broadcast accounts and group broadcasting agencies, guiding and supervising the active implementation of main responsibilities, and strengthening the standardized management of entertainment group broadcasts in a targeted manner. Douyin promotes the disclosure of MCN agency information on the group broadcast account homepage, organizes and carries out training for group broadcasting agencies, and regulates entertainment group broadcasting behavior at the source. Kuaishou refines the review standards for group broadcasts, strengthens technical capacity building, and improves the accuracy of identifying vulgar gameplay and bad interactions in group broadcasts. WeChat video accounts have launched an identity verification function for suspected underage group broadcasts, effectively preventing minors from appearing in covert forms to participate in group broadcasts. Bilibili optimizes and adjusts the gameplay of the group broadcast feature, and offline gameplay mechanisms such as multiplier points, gradient bonuses, and “leaderboard racing”. Xiaohongshu has taken measures such as current restrictions to strictly control inappropriate group broadcasts such as intensive shouting and PK without substance. After management, vulgar content on entertainment group broadcasts has been drastically reduced, illegal acts such as inducing incentives and rewards have been effectively curbed, and the group broadcasting ecology has improved markedly. In the next step, the Central Internet Information Office will continue to maintain a high-pressure and strict control situation, step up the investigation and punishment of illegal entertainment group broadcasting accounts and agencies, guide and supervise website platforms to improve the management mechanism of entertainment group broadcasts, improve technical management capabilities, continuously optimize functional gameplay, and promote the formation of a healthy, orderly and clean entertainment group broadcasting ecosystem.

Since the launch of the “Qinglang Online Entertainment Group Broadcasting Chaos Remediation” campaign, the Central Internet Information Office has focused on outstanding issues such as poor content, rule design and incentives, and infringes on the rights and interests of minors, and has continued to step up the crackdown on illegal and illegal entertainment group broadcasts. Currently, it has dealt with more than 7,200 illegal live broadcast rooms and severely punished more than 2,200 illegal accounts. At the same time, it has guided the website platform to remove and dispose of a number of serious group broadcast MCN agencies, issued 17 issues of control announcements, and strongly focused on typical cases. During the special operation, the Central Internet Information Office insisted on putting equal emphasis on rectification and regulation, focusing on refining and improving group broadcast review mechanisms, optimizing list rankings and functional gameplay, strengthening the management of group broadcast accounts and group broadcasting agencies, guiding and supervising the active implementation of main responsibilities, and strengthening the standardized management of entertainment group broadcasts in a targeted manner. Douyin promotes the disclosure of MCN agency information on the group broadcast account homepage, organizes and carries out training for group broadcasting agencies, and regulates entertainment group broadcasting behavior at the source. Kuaishou refines the review standards for group broadcasts, strengthens technical capacity building, and improves the accuracy of identifying vulgar gameplay and bad interactions in group broadcasts. WeChat video accounts have launched an identity verification function for suspected underage group broadcasts, effectively preventing minors from appearing in covert forms to participate in group broadcasts. Bilibili optimizes and adjusts the gameplay of the group broadcast feature, and offline gameplay mechanisms such as multiplier points, gradient bonuses, and “leaderboard racing”. Xiaohongshu has taken measures such as current restrictions to strictly control inappropriate group broadcasts such as intensive shouting and PK without substance. After management, vulgar content on entertainment group broadcasts has been drastically reduced, illegal acts such as inducing incentives and rewards have been effectively curbed, and the group broadcasting ecology has improved markedly. In the next step, the Central Internet Information Office will continue to maintain a high-pressure and strict control situation, step up the investigation and punishment of illegal entertainment group broadcasting accounts and agencies, guide and supervise website platforms to improve the management mechanism of entertainment group broadcasts, improve technical management capabilities, continuously optimize functional gameplay, and promote the formation of a healthy, orderly and clean entertainment group broadcasting ecosystem.