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Recently, a hotel called “Golden Season Hotel” in Hebei was sued by Huazhu Group's All Seasons Hotels for trademark infringement due to a word difference with the “All Seasons Hotel” chain brand, claiming 100,000 yuan. The case attracted widespread attention. On the evening of August 23, Ms. Zhao, the owner of Jinji Hotel, told the reporter that the two parties have now reached an out-of-court settlement. “The price of our settlement is not high. It mainly involves the costs of the other party obtaining evidence, and we have compensated them. Compared to previous costs, it's a lot lower.” Ms. Zhao said that later she will go to the Administration for Industry and Commerce to cancel her old business license, apply for a new business license, apply for a new name, and continue to run the hotel business. She called on major companies or trademark owners to first use a lawyer's letter to remind all self-employed individuals, give them a time limit for rectification, and then go through litigation. “I hope there will be fewer and fewer things like us in the future.”

Zhitongcaijing·08/24/2026 05:17:01
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Recently, a hotel called “Golden Season Hotel” in Hebei was sued by Huazhu Group's All Seasons Hotels for trademark infringement due to a word difference with the “All Seasons Hotel” chain brand, claiming 100,000 yuan. The case attracted widespread attention. On the evening of August 23, Ms. Zhao, the owner of Jinji Hotel, told the reporter that the two parties have now reached an out-of-court settlement. “The price of our settlement is not high. It mainly involves the costs of the other party obtaining evidence, and we have compensated them. Compared to previous costs, it's a lot lower.” Ms. Zhao said that later she will go to the Administration for Industry and Commerce to cancel her old business license, apply for a new business license, apply for a new name, and continue to run the hotel business. She called on major companies or trademark owners to first use a lawyer's letter to remind all self-employed individuals, give them a time limit for rectification, and then go through litigation. “I hope there will be fewer and fewer things like us in the future.”