Vice Minister of Industry and Information Technology Xin Guobin said at a press conference held by the State Information Office on August 26 that during the “15th Five-Year Plan” period, efforts should be made to enhance the influence of Chinese consumer brands. We have strong supply capacity, but brand influence has always been one of our shortcomings, so during the “15th Five-Year Plan” period, we need to make greater efforts in this regard. We will organize and carry out “4 100” communication and promotion activities such as 100 Famous Chinese Consumer Products Referrals, 100 Microdocumentaries, 100 AI Comics, and 100 Experience Routes, etc., to vividly describe the quality, ingenuity and technical craftsmanship behind the famous products. As the saying goes, “A gold cup and a silver cup are not as good as the public's word of mouth”. We welcome the active participation and contribution of consumers. This work requires the whole society to promote and participate together to share outstanding traditional Chinese culture and continuously enhance the international popularity and reputation of Chinese consumer brands. We need to have faith in this.

Vice Minister of Industry and Information Technology Xin Guobin said at a press conference held by the State Information Office on August 26 that during the “15th Five-Year Plan” period, efforts should be made to enhance the influence of Chinese consumer brands. We have strong supply capacity, but brand influence has always been one of our shortcomings, so during the “15th Five-Year Plan” period, we need to make greater efforts in this regard. We will organize and carry out “4 100” communication and promotion activities such as 100 Famous Chinese Consumer Products Referrals, 100 Microdocumentaries, 100 AI Comics, and 100 Experience Routes, etc., to vividly describe the quality, ingenuity and technical craftsmanship behind the famous products. As the saying goes, “A gold cup and a silver cup are not as good as the public's word of mouth”. We welcome the active participation and contribution of consumers. This work requires the whole society to promote and participate together to share outstanding traditional Chinese culture and continuously enhance the international popularity and reputation of Chinese consumer brands. We need to be confident about this.