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Adjust report shows global shopping app sessions rise 15% in H1 2026

PUBT·08/26/2026 12:06:09
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Adjust report shows global shopping app sessions rise 15% in H1 2026
  • Applovin unit Adjust flagged sustained e-commerce app growth in H1 2026, with global shopping app sessions up 15% YoY.
  • Global e-commerce app installs rose 2%, driven by North America with installs up 46% and sessions up 26%.
  • Paid acquisition took a larger share of growth, with the global paid-to-organic ratio at 0.72, up 26% from 2025.
  • Cost pressure persisted, with North America the priciest region at CPI USD 3.12, up 14%; global median CPI held at USD 1.08.
  • India posted the steepest CPI decline, down 57% to USD 0.10; marketplace and classifieds led day 1 retention at 19%.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Applovin Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20260826533033) on August 26, 2026, and is solely responsible for the information contained therein.