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According to Omdia's latest research, shipments in the Southeast Asian smartphone market fell 23% year on year in the second quarter of 2026 to 19.3 million units, the lowest quarterly shipment level since 2014. Despite a sharp decline in shipments, the market size performance was relatively more resilient, reaching 6.6 billion US dollars, and the average selling price rose 31% year over year to 342 US dollars.

Zhitongcaijing·08/27/2026 07:01:17
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According to Omdia's latest research, shipments in the Southeast Asian smartphone market fell 23% year on year in the second quarter of 2026 to 19.3 million units, the lowest quarterly shipment level since 2014. Despite a sharp decline in shipments, the market size performance was relatively more resilient, reaching 6.6 billion US dollars, and the average selling price rose 31% year over year to 342 US dollars.