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Identiv powers ZATAP Phygital Studio with NFC technology for connected products

PUBT·08/27/2026 11:02:36
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Identiv powers ZATAP Phygital Studio with NFC technology for connected products
  • Identiv partnered with ZATAP to power its Phygital Studio with secure NFC tags that link physical merchandise to authenticated digital experiences.
  • Several million connected product taps have been recorded through the platform, targeting artists, sports teams, creators, and consumer brands.
  • Each NFC tag provides a unique digital identity, supporting product authentication, controlled access to premium content, and first-party engagement without an app.
  • Use cases include artist merchandise activations and limited-edition sports jerseys with authenticity verification and blockchain-recorded attendance proof.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Identiv Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202608270700PR_NEWS_USPR_____LA34767) on August 27, 2026, and is solely responsible for the information contained therein.