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Prime Drink Group, Geloso sign LOI to form 50/50 Beach Day Every Day expansion venture

PUBT·08/27/2026 11:31:58
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Prime Drink Group, Geloso sign LOI to form 50/50 Beach Day Every Day expansion venture
  • Prime Drink Group signed a non-binding LOI with Groupe Geloso unit GefCo to expand Beach Day Every Day beyond Quebec.
  • Plan calls for a 50/50 new company to handle distribution, marketing, production, development across Canada ex-Quebec, the US, Europe.
  • Geloso would run operations in the territory; Prime would contribute Beach Day Every Day assets to the venture.
  • Partnership is conditional on due diligence, completion of Prime’s announced acquisition of Prime Capital Investments, consents, definitive agreements.
  • Beach Day Every Day generates tens of millions of dollars in annual sales in Quebec, positioning the brand for broader rollout.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Prime Drink Group Corp. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202608270730PRIMZONECNPR____9816873) on August 27, 2026, and is solely responsible for the information contained therein.