According to a recent report in the “Korea Times”, with the spread of mobile viewing habits, South Korea is rapidly joining the global skit craze. According to the report, this form of content first originated in China. Each work usually has 50 to 80 episodes, and it quickly grabs the audience's attention with its strong plot and fast-paced design. The Korean short drama market is expanding rapidly. According to the data, global skit revenue has jumped from 5 billion US dollars in 2023 to 12 billion US dollars in 2024, and is expected to reach 26 billion US dollars in 2030. Among them, China accounts for 70% to 80% of the global market, and the US, Japan, Southeast Asia, and South Korea are growing rapidly. The size of the Korean local market reached about 650 billion won last year. Also, according to a 2025 survey by a Korean creative content agency, 58.6% of respondents have now developed a habit of watching short video content regularly.

According to a recent report in the “Korea Times”, with the spread of mobile viewing habits, South Korea is rapidly joining the global skit craze. According to the report, this form of content first originated in China. Each work usually has 50 to 80 episodes, and it quickly grabs the audience's attention with its strong plot and fast-paced design. The Korean short drama market is expanding rapidly. According to the data, global skit revenue has jumped from 5 billion US dollars in 2023 to 12 billion US dollars in 2024, and is expected to reach 26 billion US dollars in 2030. Among them, China accounts for 70% to 80% of the global market, and the US, Japan, Southeast Asia, and South Korea are growing rapidly. The size of the Korean local market reached about 650 billion won last year. Also, according to a 2025 survey by a Korean creative content agency, 58.6% of respondents have now developed a habit of watching short video content regularly.