Changes in Hong Kong stocks | Bilibili-W (09626) rose more than 3% after performance, adjusted net profit increased 25% year-on-year in the second quarter, and advertising became the engine of revenue growth

The Zhitong Finance App learned that Bilibili-W (09626) rose more than 3% after the results. As of press release, it had risen 3.01% to HK$133.6, with a turnover of HK$209 million.

According to the news, Bilibili announced financial results for the second quarter of 2026, with a total net turnover of RMB 7.94 billion, an increase of 8% over the previous year. Advertising revenue was 3.13 billion yuan, up 28% year on year, the main driving force for revenue growth this quarter; gross margin increased to 37.2% month-on-month for 16 consecutive quarters, net profit was 339.1 million yuan, up 55% year on year; adjusted net profit was 703.6 million yuan, up 25% year on year.

In the first half of this year, the company's five major advertising vertical industries were gaming, internet services, digital appliances, e-commerce, and automobiles. The core gaming vertical has maintained steady growth. At the same time, an increasingly mature user base is also attracting more advertisers' budgets. Advertising revenue in the home improvement, footwear, and automotive industries all increased by more than 50% per year. The company continues to expand its advertising budget from emerging industries, and revenue from AI advertisers has more than doubled year over year.