Wakahatomi (003010.SZ) released the 2026 semi-annual report: the three major businesses went hand in hand, and both revenue and net profit increased
The Zhitong Finance App learned that on the evening of August 28, Ruoyu Chen (003010.SZ) released the 2026 semi-annual report, and revenue and net profit continued to rise. During the reporting period, the company achieved operating income of 2,286 billion yuan, an increase of 73.29%; net profit attributable to shareholders of listed companies was 167 million yuan, an increase of 131.72% over the previous year, and profitability and operating quality continued to improve.
In the first half of the year, private brands continued to lead the way as the core growth engine, achieving revenue of 1,242 billion yuan, an increase of 105.83% over the previous year, accounting for 54.34% of overall revenue, and steadily ranked as the company's largest business segment. Among them, Blooming achieved revenue of 740 million yuan, an increase of 66.87% year on year; Ficui achieved revenue of 404 million yuan, an increase of 152.63% year on year. The brand management business also grew rapidly, achieving revenue of 785 million yuan, an increase of 134.17% over the previous year, accounting for 34.35% of revenue; e-commerce operations continued to improve quality and efficiency, achieving revenue of 255 million yuan. Cash flow from operating activities increased sharply by 100.89% to 237 million yuan, achieving profitable revenue and cash profits.
Our own brands resonate throughout the world, and Blooming Family and Feicui continue to grow strongly
In the first half of the year, the company's two major brands, LycoCelle and FineTri, continued to grow strongly, and their performance continued to rise. With the acquisition and implementation of Orenasol, the private brand matrix achieved full coverage of multiple racetracks.
Blooming Family continues to deepen the brand's “fragrance” mentality, broadening product boundaries around the entire home care scene. Relying on new product innovation, global channel layout and three-dimensional brand marketing, it achieved steady growth, and achieved revenue of 740 million yuan, an increase of 66.87% over the previous year. The leading position in core categories such as fragrance laundry detergent, laundry detergent, and underwear laundry detergent is stable. Product-side brands adhere to scenario-based and seasonal fragrance, continue to enrich the supply of fragrance types and categories, and extend operations to multiple categories and full scenarios. The strategic single fragrance laundry detergent has launched more than 30 types of scents, and has steadily occupied the leading position in the segment; a new blue eucalyptus leaf essential oil bathroom cleaner was launched in June, and topped the Tmall Glass Cleaner New Product List; two holiday-limited fragrance laundry detergents were launched at the same time, and the GMV exceeded one million in a single month, and the seasonal product market verification results were remarkable.
On the channel side, multiple online platforms are rising simultaneously, and multiple offline channels are steadily penetrating. During the 618 period, Bloomjia's omni-channel GMV grew by more than 70% year-on-year, and reached the top of the segmentation list on platforms such as Tmall, Douyin, JD, and Xiaohongshu; they continued to deepen Sam's offline cooperation, expand new retail channels such as Mingchuang Premium Lightning Store and Sanfu, and simultaneously increase instant retail sales such as Park Pu, etc., to complement online traffic with offline physical channels.
At the brand level, brand influence continues to upgrade, breaking the circle in both directions through ambassadors and IP co-branding to achieve a double increase in crowd and brand value. In April, it was officially announced that Cheng Yi, the brand's global ambassador, built a global marketing communication matrix; launched a new Hello Kitty co-branded series and continued to operate Audrey Hepburn's classic IP product line. With its product innovation and brand building power, Bloomjia has won honors such as China Consumer's Leap Forward Brand of the Year and the Ali Mama Future Business Award, and Perfume Oil Laundry Detergent won the 2026 US-Iran Household Cleaning Award.
Based on the principle of “super ingredients+precise nutrition”, Ficui continues to stabilize its leading edge on the oral anti-aging circuit and achieved 404 million yuan in revenue, an increase of 152.63% over the previous year, based on a continuously expanding product matrix, online and offline global channels, and industry-university-research research and development systems. New products such as S-estrophenol small powder bottles and AKK small silver bottles have been added to the product side, and the SKU on sale has been expanded to 15 models, covering the nutritional supplement needs of women throughout the entire cycle. On the channel side, the online Douyin site uses a live broadcast room matrix to build a deep user communication link; Tmall and Jingdong continued to consolidate the position of large single products. In the first half of the year, S-estrophenol small powder bottles topped the top 1 soy isoflavone sales list, and the small purple bottle topped the top 1 ergothione sales list. During the 618 period, Feicui's omnichannel GMV increased by more than 50% year-on-year, ranking in Tmall's top 3 overseas oral beauty nutrition store list, Douyin Cell Nutrition Supplement self-operated list, and JD's top 1 oral beauty brand turnover list. Offline, the brand has accelerated its diversified high-end retail layout. It has already entered channels such as Watsons, Hong Kong's Wanning, and Yan Li to further get closer to high-net-worth target customers and expand new consumption scenarios through pop-up stores and star store manager activities.
As an up-and-coming dietary nutrition supplement brand, Feicui insisted on building long-term competitive barriers through R&D, and the industry-university-research collaboration system continued to be implemented in the first half of the year. In January, the Ficui Scientific Anti-Aging Research Institute was formally established to integrate the industry's authoritative resource system to study aging rules and intervention pathways; in March, they joined hands with Peking University Medical School to establish a joint scientific anti-aging laboratory to build an integrated industry-university-research innovation system using precise nutrition as an entry point. The marketing side focuses on scientific communication, and collaborates with industry experts and mainstream media to create popular science and women's health content to open up a closed loop of precision links from content to transformation.
The company completed the acquisition of the century-old high-end skincare brand Olenacol in April and officially entered the high-end skincare circuit. Relying on mature full-link brand management experience, the company will empower Olenasu to renew in multiple dimensions of products, channels, and marketing, and open up new space for the long-term growth of its own brands. Currently, the integration work is progressing steadily. The chairman of the board has taken the lead in completing team diagnosis and organizational restructuring, and initiated sorting of all categories of SKUs; digging deeper into the brand's unique historical heritage and building brand barriers; officially taking over domestic e-commerce channels such as Tmall, Douyin, and JD. The in-house live streaming team has completed the construction of a hierarchical talent distribution plan and live streaming script, and launched cross-border global procurement.
Full-link operation continues to improve quality and efficiency to enable steady growth of cooperative brands
In the first half of the year, brand management and e-commerce operations continued to develop steadily. The company focuses on refined global operations, from product creation, content marketing, and deep channel cultivation to supply chain collaboration, helping multiple brands lead the way in segmentation and achieve scale growth.
Among them, the brand management business achieved revenue of 785 million yuan, an increase of 134.17% over the previous year, accounting for 34.35% of revenue. Bayer Kangwang consolidated its professional efficacy mentality with a globally integrated management system, and relied on the spokesperson matrix to achieve breakthrough penetration. The GMV of the anti-dandruff product line increased by more than 160% year on year, and the GMV of the adenosine product line broke 100 million, with a year-on-year increase of more than 50%. During the 618 period, Kangwang's omnichannel GMV rose more than 120% year over year, topping the Tmall silicone-free shampoo bestseller list, and Douyin's silicone-free shampoo popularity list. Relying on the development of new scenario-based products and short video operations, Bellexin achieved rapid growth in performance, launching two new after-sun repair products, Smoothie Cream and Little Ice Shield. The GMV exceeded 200,000 on the first day of the launch. The GMV of Bellevine's Douyin channel exceeded 100 million yuan in the first half of the year. During the 618 period, many products remained at the top of the maternal and child segment list. In addition, Avinuo and Ai Natural maintained a steady lead in the segmented circuit; Mystic collaborated with leading experts to create a special live broadcast to break 10 million GMV; DHC's omnichannel GMV increased by more than 300% year-on-year, and various vitamin products occupied the top 1 in the platform segment list for a long time.
The e-commerce operation business achieved revenue of 258 million yuan, demonstrating development resilience. During the 618 period, the company's omni-channel operation capabilities were fully unleashed, helping many cooperative brands such as Saiyi, Jiabeite, and Mediwhale to top the corresponding categories. The company's service capabilities have been highly recognized by the industry. After maintaining the Tmall five-star service provider qualification all year round, it was awarded the Tmall Ecological Six-Star Management Service Provider for the first time this year, and simultaneously received Ali Mama's “Supernova Marketing Partner”, “Super Marketing Partner/Full Link Operation Star”, as well as Tmall's FMCG industry and service experience.
Advance digital intelligence in depth, and build a long-term moat with talent strategies
In the first half of the year, the company continued to consolidate the AI technology base and upgrade the full-link AI application system. AI technology penetrated deep into core aspects such as product development, channel operation, marketing launch, and supply chain scheduling to support large-scale development of multiple brands and categories.
The company promotes the upgrading of multi-modal AI agents from a “business support tool” to a “core operating unit”, relying on real-time global data to coordinate cross-category, cross-brand, and omni-channel resource allocation; closely follows the frontier of generative AI, connects to various agent products such as OpenClaw and WorkBuddy through open API capabilities, and successively launches AI tools such as Seedance2 Prompt, sound cloning, PPT generation, and Xiaohongshu imitation to create exclusive intelligent agents for operation, product selection, and placement of jobs. “Commonly used”; further improve the digital employee system, forward-looking layout of the GEO ecosystem, adapt to multi-modal conversational search scenarios, improve brand exposure conversion rates, and reduce customer acquisition costs.
The company will continue to adhere to the concept of “talent-driven development”, forge a complex talent echelon through systematic measures, and continue to strengthen the talent moat. In terms of management team building, a complex talent matrix suitable for omni-channel development is created through multi-level layout and systematic cultivation. Through systematic cultivation, the company has built the three core advantages of AI to enable business innovation, content-driven brand growth, and efficient collaborative management and execution, which not only guarantees the high-quality development of its own brands, but also consolidates the organizational foundation for the integration of high-end brands.
Looking ahead to the second half of the year, Ruochen will continue to promote the collaborative development of the three business segments of its own brand, brand management and e-commerce operation, deepen the brand layout, strengthen the brand layout, use AI digital intelligence as the development engine and talent organization as the underlying support, give full play to the advantages of brand incubation, construction and full-link operation, and build a consumer brand group with industry leadership and an international perspective to build a long-term competitive moat through cycles.