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Yu Xiaofen, director of the China Housing and Real Estate Research Institute at Zhejiang University of Technology, explained that sales of existing homes place more emphasis on “what you see is what you get”, which is in line with the operating logic of the housing stock era. Over the past few decades, China's housing supply and demand gap has been large. The pre-sale system has given full play to the advantages of speeding up housing supply and returning funds quickly, effectively alleviating the housing supply shortage conflict during the rapid progress of urbanization, and adapting to the rapid development needs of the industry. However, at present, China's housing market pattern has fundamentally changed. The per capita housing construction area of urban residents has exceeded 40 square meters, the stock market and incremental market are fully supplied, and second-hand housing accounts for more than half of the sales area. Real estate development goals need to shift from scale to quality. The main market conflict has changed from “whether or not” to “good or not”, and the industry development logic has been completely restructured. The country's promotion of existing housing sales is a new development logic that conforms to the evolving trend of the market and adapts to an era where the relationship between supply and demand has undergone major changes.

Zhitongcaijing·08/29/2026 01:09:02
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Yu Xiaofen, director of the China Housing and Real Estate Research Institute at Zhejiang University of Technology, explained that sales of existing homes place more emphasis on “what you see is what you get”, which is in line with the operating logic of the housing stock era. Over the past few decades, China's housing supply and demand gap has been large. The pre-sale system has given full play to the advantages of speeding up housing supply and returning funds quickly, effectively alleviating the housing supply shortage conflict during the rapid progress of urbanization, and adapting to the rapid development needs of the industry. However, at present, China's housing market pattern has fundamentally changed. The per capita housing construction area of urban residents has exceeded 40 square meters, the stock market and incremental market are fully supplied, and second-hand housing accounts for more than half of the sales area. Real estate development goals need to shift from scale to quality. The main market conflict has changed from “whether or not” to “good or not”, and the industry development logic has been completely restructured. The country's promotion of existing housing sales is a new development logic that conforms to the evolving trend of the market and adapts to an era where the relationship between supply and demand has undergone major changes.