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Trade Alert: Non-Executive Director Of COG Financial Services Cameron McCullagh Has Sold Stock

Simply Wall St·08/29/2026 22:18:47
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We wouldn't blame COG Financial Services Limited (ASX:COG) shareholders if they were a little worried about the fact that Cameron McCullagh, the Non-Executive Director recently netted about AU$7.5m selling shares at an average price of AU$1.52. That's a big disposal, and it decreased their holding size by 34%, which is notable but not too bad.

The Last 12 Months Of Insider Transactions At COG Financial Services

In fact, the recent sale by Cameron McCullagh was the biggest sale of COG Financial Services shares made by an insider individual in the last twelve months, according to our records. So it's clear an insider wanted to take some cash off the table, even below the current price of AU$1.57. As a general rule we consider it to be discouraging when insiders are selling below the current price, because it suggests they were happy with a lower valuation. However, while insider selling is sometimes discouraging, it's only a weak signal. This single sale was just 34% of Cameron McCullagh's stake.

You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

See our latest analysis for COG Financial Services

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ASX:COG Insider Trading Volume August 29th 2026

If you like to buy stocks that insiders are buying, rather than selling, then you might just love this free list of companies. (Hint: Most of them are flying under the radar).

Insider Ownership Of COG Financial Services

For a common shareholder, it is worth checking how many shares are held by company insiders. A high insider ownership often makes company leadership more mindful of shareholder interests. Insiders own 12% of COG Financial Services shares, worth about AU$40m. This level of insider ownership is good but just short of being particularly stand-out. It certainly does suggest a reasonable degree of alignment.

So What Do The COG Financial Services Insider Transactions Indicate?

An insider sold stock recently, but they haven't been buying. Despite some insider buying, the longer term picture doesn't make us feel much more positive. But since COG Financial Services is profitable and growing, we're not too worried by this. While insiders do own shares, they don't own a heap, and they have been selling. We're in no rush to buy! So while it's helpful to know what insiders are doing in terms of buying or selling, it's also helpful to know the risks that a particular company is facing. While conducting our analysis, we found that COG Financial Services has 3 warning signs and it would be unwise to ignore them.

Of course COG Financial Services may not be the best stock to buy. So you may wish to see this free collection of high quality companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.