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Genius Sports research finds 71% of weekly sports viewers want personalized ads

PUBT·08/31/2026 12:01:34
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Genius Sports research finds 71% of weekly sports viewers want personalized ads
  • Genius Sports published research on multiscreen sports advertising, highlighting demand for personalization tied to live game moments.
  • Survey of weekly sports viewers found 71% want ads personalized to their interests.
  • Another 59% want advertising linked to what is happening in the game in real time.
  • Receptivity peaks around halftime, scoring plays, close finishes, pointing to moment-based ad activation as a key strategy.
  • Cross-screen conversion potential rose, with 61% open to a personalized mobile offer connected to a TV ad.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Genius Sports Limited published the original content used to generate this news brief via Business Wire (Ref. ID: 202608310800BIZWIRE_USPR_____20260831_BW410096) on August 31, 2026, and is solely responsible for the information contained therein.