Uju Holding FY26 H1 profit attributable to owners rises 25.2% to RMB 82.9 million; revenue slips 2.6% to RMB 4.89 billion

• Uju Holding interim profit attributable to owners climbed 25.2% to RMB 82.9 million, while revenue slipped 2.6% to RMB 4.89 billion.
• Gross profit rose 17.2% to RMB 179.4 million, lifting gross margin by 0.6 percentage points to 3.7%.
• Profit before income tax increased 30.7% to RMB 110.7 million, as net impairment swung to a RMB 7.3 million reversal.
• Selling expenses more than doubled to RMB 26.1 million, due to higher advertising spend for the short drama business.
• Management flagged milestone progress overseas, with the short-drama copyright center reaching nearly 200 productions per month; online marketing gross billing was about RMB 8.22 billion.

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