SNICKERS® Launches the World's First Digital Candy Bar for when AI Acts "Hungry"

By translating the iconic "You're Not You When You're Hungry" platform into the AI era, SNICKERS invites fans to "feed" their out-of-sorts AI assistant a digital candy bar

KEY POINTS:

• From being too agreeable to generating unsatisfactory or incorrect responses, tech experts call AI errors "hallucinations." SNICKERS® diagnoses them for what they really are: hungry moments.
• Introducing SNICKERS Hungr.AI, the world's first digital candy bar exclusively available on snickers.com/hungr-ai, designed so you can "feed" artificial intelligence when it acts unlike itself.
• U.S. residents aged 18+ can "feed" AI a byte of a digital SNICKERS and engage with SNICKERS Hungr.AI to unlock a free, real SNICKERS bar delivered via DoorDash

NEWARK, N.J., Aug. 31, 2026 /PRNewswire/ -- As AI technology becomes part of everyday life, we've all seen it get a little weird. From confidently making up facts to enthusiastically agreeing with our worst ideas, these tech slip-ups are known as "hallucinations." But at SNICKERS, we call them what they really are: hungry moments.

From Hungry Humans to Hungry AI: Introducing SNICKERS Hungr.AI

For more than 90 years, SNICKERS has reminded the world that You're Not You When You're Hungry. Now, SNICKERS is introducing Hungr.AI, embedding the iconic brand  into tech culture by giving AI the satisfying solution we've given people, a SNICKERS bar. SNICKERSHungr.AI — the world's first digital candy bar made specifically for artificial intelligence — will help satiate your digital assistant.

"SNICKERS has long been the remedy for out-of-character moments" said Ashley Gill, Brand & Content Vice President, Mars Snacking. "As generative AI becomes part of everyday life, we're playfully reinventing the way SNICKERS connects with our fans in today's culture. Whether it's a person losing their cool or an AI chatbot consistently agreeing with you, the truth hasn't changed: when you're not acting like yourself, we believe you maybe just need a SNICKERS."

How It Works: Feed the AI. Get a More Satisfying Response.

Next time your AI chatbot starts acting out of sorts, fans can take the following steps:

• Spot the hungry moment! If your AI seems to be acting too agreeable or out of sorts, maybe it's just…hungry.

• Feed the AI: Visit snickers.com/hungr-ai to get your digital SNICKERS Hungr.AI bar and offer your AI assistant a byte when it's acting out.

• Claim a Free SNICKERS: By engaging with SNICKERS Hungr.AI on Reddit or Snapchat, you can receive a free, real SNICKERS bar — packed with satisfying peanuts, caramel, nougat and milk chocolate — delivered straight to your door via DoorDash (for a limited only, while supplies last).

Offers are available on a first-come, first-served basis, exclusively for U.S. residents age 18 and older. A limited number of free SNICKERS bars are available during the promotional period from August 31 to September 20, or while supplies last. Just like humans, your AI is not itself when it's hungry – so give it a SNICKERS.

For more information and to keep up with the latest SNICKERS news, follow along on Facebook, X, TikTok and Instagram.

ABOUT MARS, INCORPORATED

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.

Media Contact

• Marissa Viola | Mars Snacking | marissa.viola@effem.com 
• Nirmala Singh | Weber Shandwick | nirmala.singh@omc.com  

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SOURCE Mars, Incorporated