Fifteen years after Tim Cook took the helm of Apple, the tech giant is about to officially enter the “Tenus Era.” Starting September 1, John Tenus, Apple's senior vice president of hardware engineering, will officially take over as CEO, and Cook will be replaced as executive chairman of the board of directors. Just 8 days from now, Apple will hold an autumn product launch conference on September 9. The market expects the next generation of iPhones and Apple's first folding screen phone to be unveiled. This means that Tenus will have almost no adaptation period after taking office, and will usher in the first important product and market tests. On the face of it, this is a management handover that has been in the works for a long time; in the context of artificial intelligence accelerating the restructuring of the consumer electronics industry, the significance is far more than a “change of direction.”

Fifteen years after Tim Cook took the helm of Apple, the tech giant is about to officially enter the “Tenus Era.” Starting September 1, John Tenus, Apple's senior vice president of hardware engineering, will officially take over as CEO, and Cook will be replaced as executive chairman of the board of directors. Just 8 days from now, Apple will hold an autumn product launch conference on September 9. The market expects the next generation of iPhones and Apple's first folding screen phone to be unveiled. This means that Tenus will have almost no adaptation period after taking office, and will usher in the first important product and market tests. On the face of it, this is a management handover that has been in the works for a long time; in the context of artificial intelligence accelerating the restructuring of the consumer electronics industry, the significance is far more than a “change of direction.”