Musinsa says sales at 73 K-fashion brands triple after Harajuku pop-up

• Musinsa’s 10-day Harajuku pop-up in Tokyo drew 62% of visitors from Gen Z; ages 20-24 accounted for 30%.
• Japan 신규 global-store sign-ups rose 302% during the event; purchase conversion increased 7% versus the prior-year pop-up.
• Transaction value for 73 participating brands jumped 219% versus the prior month’s comparable period, tripling on an indexed basis.
• Twenty brands, 27% of participants, entered Japan’s offline market for the first time; their transaction value rose about 270% month-on-month.
• The group scheduled an Osaka pop-up near Osaka Station for Oct. 23, 2026 to expand reach beyond Tokyo.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on August 31, 2026, and is solely responsible for the information contained therein.