Changes in Hong Kong stocks | Oriental Selection (01797) rose more than 5%, deepening self-operation and omni-channel layout are expected to unleash long-term momentum

The Zhitong Finance App learned that Oriental Selection (01797) has increased by more than 5%, and the stock price has already increased by more than 28% after the results. As of press release, it rose 5.46% to HK$25.88, with a turnover of HK$138 million.

According to the news, Dongfang Selection's annual results for the 2026 fiscal year show that during the period, the company achieved revenue of 5.70 billion yuan, an increase of 29.8% over the previous year, and adjusted net profit of 630 million yuan, an increase of 262.2% over the previous year; GMV for the whole year was 10.2 billion yuan, an increase of 17.6% over the previous year, of which GMV for self-operated products reached 5.4 billion yuan, accounting for about 52.6% of the total GMV.

Galaxy Securities believes that the company has now completed a strategic shift from IP-driven to product-driven, with product power, channel power and system empowering three-dimensional resonance, and a clear upward trend in management fundamentals and profitability recovery. In the context of retail channel value restructuring and live e-commerce decentralization, deepening self-operation and omnichannel layout are expected to continue to unleash long-term growth momentum.