Frasers Group reopens refurbished Gieves & Hawkes Savile Row flagship after expansion

• Frasers Group reopened Gieves & Hawkes’ refurbished No. 1 Savile Row flagship, marking an expansion of the brand’s London retail footprint.
• The 7,000-sq-ft Grade II-listed store was redesigned by Argent Design to modernize the client experience while preserving heritage features.
• Made-to-measure space was expanded, supporting higher-end tailoring capacity across bespoke, made-to-measure, ready-to-wear, military lines.
• Refit emphasized UK sourcing across materials, joinery, furniture, metalwork, upholstery, aligning with the group’s British luxury strategy.

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