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Guerlain revamps L’Heure Bleue with new iris tincture, updated refillable bottle

PUBT·09/02/2026 15:37:42
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Guerlain revamps L’Heure Bleue with new iris tincture, updated refillable bottle
  • LVMH unit Guerlain released a new interpretation of its 1912 fragrance L’Heure Bleue, created by Director of Fragrance Creation Delphine Jelk.
  • Formula adds an exclusive iris tincture from Italian-grown rhizomes, developed through three years of research at Guerlain’s Orphin manufacture.
  • Packaging refresh revisits the 1912 “inverted heart” bottle design with a blue gradient finish, gold accents, a textured ring, refined lines.
  • Refillable bottle design targets longer product life; the original 1912 L’Heure Bleue remains in Guerlain’s Légendaires collection.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. LVMH - Moët Hennessy Louis Vuitton SE published the original content used to generate this news brief on September 02, 2026, and is solely responsible for the information contained therein.