Radial survey shows 70% of US holiday shoppers trade 5% discount for guaranteed delivery

• Radial peak-season survey found 70% of US shoppers would trade a 5% discount for guaranteed delivery on a set date.
• Delivery speed remained a key purchase driver, with 78% prioritizing faster shipping when price and availability are equal.
• Discounts still pulled demand forward: 59% would shop earlier for promotions; 38% for guaranteed pre-holiday delivery.
• Fulfillment claims face skepticism; 67% trust promised delivery-by dates, while shoppers seek money-back guarantees or frequent tracking updates.
• Visibility gaps can divert spend; 28% would buy a backup from marketplaces if tracking updates stall, the survey showed.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Radial Inc. published the original content used to generate this news brief on September 02, 2026, and is solely responsible for the information contained therein.