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Don't Ignore The Insider Selling In Traeger

Simply Wall St·09/03/2026 10:38:54
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Anyone interested in Traeger, Inc. (NYSE:COOK) should probably be aware that the Chief Sales Officer, Cole Vanden Akker, recently divested US$152k worth of shares in the company, at an average price of US$55.30 each. That sale was 10% of their holding, so it does make us raise an eyebrow.

The Last 12 Months Of Insider Transactions At Traeger

In fact, the recent sale by Cole Vanden Akker was the biggest sale of Traeger shares made by an insider individual in the last twelve months, according to our records. That means that an insider was selling shares at around the current price of US$51.41. We generally don't like to see insider selling, but the lower the sale price, the more it concerns us. Given that the sale took place at around current prices, it makes us a little cautious but is hardly a major concern.

The chart below shows insider transactions (by companies and individuals) over the last year. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

View our latest analysis for Traeger

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NYSE:COOK Insider Trading Volume September 3rd 2026

If you are like me, then you will not want to miss this free list of small cap stocks that are not only being bought by insiders but also have attractive valuations.

Does Traeger Boast High Insider Ownership?

Looking at the total insider shareholdings in a company can help to inform your view of whether they are well aligned with common shareholders. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. It appears that Traeger insiders own 15% of the company, worth about US$22m. This level of insider ownership is good but just short of being particularly stand-out. It certainly does suggest a reasonable degree of alignment.

So What Do The Traeger Insider Transactions Indicate?

An insider hasn't bought Traeger stock in the last three months, but there was some selling. And even if we look at the last year, we didn't see any purchases. While insiders do own shares, they don't own a heap, and they have been selling. So we'd only buy after careful consideration. In addition to knowing about insider transactions going on, it's beneficial to identify the risks facing Traeger. For example - Traeger has 1 warning sign we think you should be aware of.

But note: Traeger may not be the best stock to buy. So take a peek at this free list of interesting companies with high ROE and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.