On the eve of the opening of IFA 2026, Xiaomi held a global press conference. Lu Weibing, partner of the Xiaomi Group, and president of the mobile phone department, said that last year, the Xiaomi smart home appliance business accelerated globalization and continued to expand the European market; this time, Xiaomi's Mijia brand was unveiled at IFA, and many products, including Xiaomi's major appliances, officially entered Europe on a large scale; in 2027, Xiaomi cars will also officially enter the European market.

On the eve of the opening of IFA 2026, Xiaomi held a global press conference. Lu Weibing, partner of the Xiaomi Group, and president of the mobile phone department, said that last year, the Xiaomi smart home appliance business accelerated globalization and continued to expand the European market; this time, Xiaomi's Mijia brand was unveiled at IFA, and many products, including Xiaomi's major appliances, officially entered Europe on a large scale; in 2027, Xiaomi cars will also officially enter the European market.